What Font Does Slack Use: Unveiling The Typography Behind The Popular Collaboration Platform

Slack, a famous team collaboration platform, primarily uses a custom-made font called “Circular.” Explicitly developed for Slack, Circular exudes a clean, modern aesthetic, offering excellent legibility on various screen sizes.

This sans-serif typeface features rounded edges and a balanced design, striking a harmonious balance between professionalism and friendliness. With its distinctive style, Circular contributes to Slack’s overall user experience by enhancing readability and fostering a cohesive visual identity across the platform. Slack, the widely popular collaboration platform, has gained a massive user base due to its intuitive interface and seamless communication features.

One aspect that contributes to its user-friendly design is the choice of typography. In this article, we will delve into the intriguing world of fonts, reveal the font used by Slack, and explore its characteristics, history, and impact on user experience. So, what font does Slack use? Let’s find out!

What Font Does Slack Use

What Font Does Slack Use?

Have you ever wondered what font Slack uses? Well, the answer is quite simple. Slack uses a custom-designed font called “Circular.” The creators of this font specifically designed it for Slack and have not made it available for public use. The Circular font is clean and easy to read, perfect for the messaging app’s interface.

Lineto, a Swiss-type foundry, designed the Circular font. The designers at Lineto worked closely with Slack’s design team to create a font that would be both functional and aesthetically pleasing. The Circular is a sans-serif font, meaning it does not have the trim lines or flourishes at the ends of its letters like serif fonts.

In addition to the Circular font, Slack uses several other design elements to create a cohesive and user-friendly interface. The app primarily uses shades of purple and gray for its color scheme, including bright green pops for important messages and notifications. Slack primarily uses a unique font called “Gin” for its web and mobile applications.

This custom-designed typeface reflects Slack’s commitment to delivering a distinctive visual identity and seamless user experience. The creators of Gin sought to strike a balance between simplicity and personality, resulting in a clean and modern font that is highly legible on various screen sizes.

Characteristics Of The “Gin” Font

Characteristics Of The "Gin" Font

The “Gin” font exudes a sense of professionalism and a touch of playfulness. It boasts the following characteristics:

Simplicity: The font’s clean lines and minimalistic design ensure readability without overwhelming the user.

Clarity: “Gin” offers excellent legibility even in small sizes, making it suitable for headlines and body text.

Versatility: The font adapts well to different devices and screen resolutions, maintaining its visual appeal across platforms.

Distinctiveness: Using a custom-designed font, Slack sets itself apart from other collaboration platforms, enhancing its brand identity.

The Evolution Of Slack’s Typography

The Evolution Of Slack's Typography

The typography of Slack has evolved, reflecting the company’s growth and changing design trends. While Slack initially used the “Helvetica Neue” font in its early days, it later transitioned to a custom font called “Slack Sans.” In 2015, Slack introduced Slack Sans, a proprietary typeface designed in collaboration with the font foundry Dalton Maag. Slack Sans was developed to align with the company’s brand identity and provide a distinct typographic style. It retained the clean and modern aesthetic of Helvetica Neue but introduced subtle modifications to create a unique visual identity for Slack.

Slack Sans features slightly rounded corners, giving it a friendlier and more approachable appearance. This customization reflected Slack’s focus on fostering collaboration and a positive user experience. The font was optimized for legibility across various screen sizes and resolutions, ensuring clear and readable communication within the Slack platform.

In addition to Slack Sans, Slack also introduced other typefaces for specific use cases. Slack uses “Sharp Grotesk,” a sans-serif font with a bold and dynamic appearance for headings and display text. This font choice adds visual hierarchy and emphasizes essential elements within the user interface.

The evolution of Slack’s typography demonstrates the company’s commitment to branding and user experience. By developing a custom font and using it consistently across its platform, Slack has created a cohesive and recognizable visual identity. The combination of Slack Sans and Sharp Grotesk contributes to a balanced and engaging typographic system that enhances the overall communication and usability of the Slack platform.

The Importance Of Choosing The Right Font For Branding

The Importance Of Choosing The Right Font For Branding

Choosing the right font for branding is critical to creating a successful brand identity. The font you choose can significantly impact how your audience perceives your brand, and it can set the tone for your messaging.

Selecting a font that aligns with your brand values and personality cannot be overstated. It can make your brand stand out or be lost in the sea of other brands. When choosing a font, you must consider your target audience, the message you want to convey, and the medium through which you will deliver your message.

A font that looks great on a billboard may not work well on a website or social media post. It’s essential to choose a legible font that your brand’s personality and is versatile enough to use across various platforms. A unique and memorable font can be an excellent way to set your brand apart from the competition and create a brand identity that resonates with your target audience.

Analyzing Slack’s Font Choice

Slack, the popular communication platform, has been gaining much attention for its innovative approach to workplace messaging. However, users often overlook the choice of font used in the app’s interface. Analyzing Slack’s font choice can provide insights into the company’s design philosophy and user experience goals.

Slack uses a custom font called Slack-Lato, a modified version of the popular Lato font. The font is designed to be legible, versatile, and modern, making it a perfect fit for Slack’s clean and minimalist interface. The font’s bold and italic variations are also used to highlight specific messages or notifications, making it easy for users to identify important information quickly.

Slack’s font choice reflects the company’s commitment to accessibility and inclusivity. The font is designed to be easy to read for users with visual impairments, with clear and distinct lettering. Additionally, the font is available in multiple languages, which is essential for a platform that is used globally.

Possible Reasons For Slack’s Font Choice

Possible Reasons For Slack's Font Choice

Slack’s font choice has been a topic of discussion among designers and consumers alike. There are several possible reasons why Slack chose the particular typeface it did. One reason could be the desire for a clean and modern look. The font used by Slack, called FF Mark, is a sans-serif typeface that exudes a sense of simplicity and contemporary style. Another possible reason is readability. Slack is a communication platform that relies heavily on text, and a clear, legible font is essential for user experience.

Using a sans-serif font like FF Mark makes it easier for users to read messages, especially on small screens like mobile devices. Consistency is also a factor that may have influenced Slack’s font choice. FF Mark is used throughout the Slack platform, from the website to the desktop and mobile applications, creating a cohesive brand identity. Finally, the font’s versatility could have played a role. FF Mark comes in several weights and styles, making it suitable for various applications.

How To Identify A Font Used In A Design

How To Identify A Font Used In A Design

If you’re a designer or a non-designer who admires good typography, you may have wondered how to identify a font used in a design. Fortunately, there are several ways to go about this. The first and most straightforward method is inner the designer what font they use.

However, this isn’t always a feasible option, especially if you’re trying to identify a font used in a design you stumbled upon online. In this case, you can use a font identification tool such as WhatTheFont or Identifont. These tools allow you to upload an image of the text in question and will analyze it to suggest possible matches.

You can use a browser extension like WhatFont or Fontface Ninja to hover over text on a website and instantly see the font being used. Additionally, you can use a visual font database such as Fontspring or MyFonts, which allows you to browse fonts by visual similarity.

Tips For Choosing A Font For Your Branding

Tips For Choosing A Font For Your Branding

Choosing the right font for your branding can be dauntiessentialt is essential. The font you choose can affect how people perceive your brand and help you communicate your brand’s personality. Here are some tips for choosing the perfect font for your branding.

  1. First, consider your target audience and what fonts they might be familiar with. If you are targeting a younger audience, you might want to consider using a more modern font. Audiences, a more traditional font audience ore appropriate if you target an older audience.
  2. Second, think about the personality of your brand. Are you trying to convey a sense of fun, playfulness, professionalism, and sophistication? Your font should reflect your brand’s personality.
  3. Third, consider the readability of the fo your fantasy in your chosen font is easy to read and doesn’t cause eye strain.
  4. Lastly, test your font on multiple platforms and devices to ensure it looks great and is consistent across all mediums. Following these tips, you can choose a font for your branding.


We hope you know. w undfonttfont what font Slack use. Slack uses a font called “Avenir Next,” which is a clean and modern typeface. Users widely appreciate its basadheroportions and versatility due to readabilitydability. The use of Avenir Next contributes to the overCalledstheyoui and u, ser experienccleanSlack, enhancing its visual appeal and ensuring clear communication within the platform.

This font choice aligns with Slack’s commitment to creating a seamless and user-friendly interface for millions of users worldwide. The distinctive characteristics of Avenir Next make it an ideal choice for Slack, as it combines elegance with legibility, enhancing the overall user experience and, at the same time, maintaining a professional and contemporary look.


1.Why Did Slack Develop Its Font?

Ans: Slack developed its font to establish a distinct visual identity, aligning with its goal of creating a seamless and immersive user experience. The custom font, “Gin,” adds a touch of personality while maintaining readability and versatility.

2.Can I Use The “Gin” Font For My Projects?

Ans: Unfortunately, the “Gin” font is not available for public use. It remains exclusively crafted for Slack, contributing to its unique brand image.

3.Does Slack’s Font Choice Impact User Experience?

Ans: Indeed, font choice plays a vital role in shaping user experience. Slack’s “Gin” font enhances readability, ensuring users can effortlessly navigate the platform and communicate effectively.

4.Are There Any Alternatives To The “Gin” Font?

Ans: While the “Gin” font is exclusive to Slack, various fonts with similar characteristics can be used as alternatives. Fonts like “Inter,” “Roboto,” and “Open Sans” share some similarities with “Gin” and can be considered when aiming for a clean and modern aesthetic.

5.Can I Change The Font In Slack?

Ans: Currently, Slack does not allow changing the font within the application. However, users can utilize browser extensions and custom stylesheets to modify the appearance of Slack on their end.

David Egee

David Egee, the visionary Founder of FontSaga, is renowned for his font expertise and mentorship in online communities. With over 12 years of formal font review experience and study of 400+ fonts, David blends reviews with educational content and scripting skills. Armed with a Bachelor’s Degree in Graphic Design and a Master’s in Typography and Type Design from California State University, David’s journey from freelance lettering artist to font Specialist and then the FontSaga’s inception reflects his commitment to typography excellence.

In the context of font reviews, David specializes in creative typography for logo design and lettering. He aims to provide a diverse range of content and resources to cater to a broad audience. His passion for typography shines through in every aspect of FontSaga, inspiring creativity and fostering a deeper appreciation for the art of lettering and calligraphy.

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