What Font Does New York Times Use? All The Details

Fonts play a crucial role in design and communication. They are more than just a collection of letters and characters; they can evoke emotions, convey messages, and create a visual identity for brands.

Fonts can be classified into different categories, such as serif, sans-serif, script, and display, each with its own unique characteristics and purposes. Have you ever wondered what font the New York Times uses for its iconic headlines and articles? Here we will dive deep into the world of typography and explore what font does new york times use.

Specifically, we will focus on the Cheltenham font, its history, its availability for public use, and why the New York Times chose it. Join us as we unravel the secrets behind the New York Times’ captivating typography and discover other fonts they incorporate in their design.

What Font Does New York Times Use

Exploring what font does new york times use

Exploring what font does new york times use

Here exploring what font does new york times use. The New York Times is well-known for its distinctive font, setting it apart from other newspapers. The New York Times designed its custom-made typeface, “NYT Cheltenham,” exclusively.

Cheltenham, a classic serif font, adds elegance and sophistication to the newspaper’s headlines and display text. Originating in the late 19th century, it has become synonymous with the New York Times’s visual identity. The newspaper employs Helvetica, Georgia, and Cheltenham for various purposes.

What Is The Cheltenham Font?

What Is The Cheltenham Font

Goodhue and Kimball created the renowned typeface Cheltenham in the late 1800s. Its unique, sophisticated, and slightly vintage appearance has made it a popular choice for print media, such as book covers, magazine titles, and newspaper headlines. Prestigious publications like The New York Times have even used the font.

Its elegant design, featuring sharp serifs and slightly condensed letterforms, made it a popular choice for newspapers, books, and ads. It has remained widely used in print materials throughout the years.

Is The Cheltenham Font Available For Public Use?

Yes, the Cheltenham font is indeed available for public use. Different font websites and foundries offer a license and download option for this classic serif typeface, which was made famous by the New York Times. However, it’s crucial to carefully review the terms and conditions of use for the specific font before incorporating it into your projects.

The New York Times deliberately used the Cheltenham font for its masthead in 1967. We selected this classic serif typeface for its ability to evoke a sense of tradition and sophistication, giving the newspaper a distinct and recognizable visual identity. The continued use of the Cheltenham font contributes to the New York Times’ timeless branding.

How Can I Download The Cheltenham Font?

How Can I Download The Cheltenham Font

The Cheltenham font is not available for free download as it is a commercial font. You can buy and download it from online font marketplaces or the font foundry. Ensure you choose a trustworthy source to obtain a genuine copy. After downloading, install the font on your computer and use it in your design projects.

However, review the licensing restrictions for the specific version of Cheltenham you intend to use. If you plan to use it for commercial purposes, it’s advisable to seek legal advice.

What Other Fonts Does The New York Times Use?

What Other Fonts Does The New York Times Use

The New York Times goes beyond its iconic font, Cheltenham, and incorporates fonts like Franklin Gothic and NYT Imperial. People commonly use Franklin Gothic for headlines and subheadings, while the newspaper’s special features and designs use a custom font called NYT Imperial. The selection of fonts by the New York Times aims to maintain brand identity and ensure optimal readability.


The New York Times primarily uses the Cheltenham font for its headlines and section headers. The Cheltenham font has a long history and is known for its elegant and classic look. However, it is not publicly available, as it is a proprietary font owned by the New York Times. The decision to use the Cheltenham font was made to maintain the newspaper’s brand identity and create a sense of tradition and prestige.

If you want to use a similar font for your work, alternative options can help you achieve a similar aesthetic. So, if you want to achieve a similar aesthetic in your design projects, consider using Cheltenham to add a touch of sophistication and credibility. We hope now you know what font does new york times use.

Frequently Asked Questions

What Font Does New Yorker Use?

The New Yorker magazine uses a unique custom font called “New Yorker Type.” This serif font is based on the original typeface used by the magazine since its beginning. With elegant letterforms, this font adds a classic and sophisticated touch to the publication’s overall aesthetic.

What Font Does The Times Use?

The Times primarily uses a custom serif font called “Cheltenham” for its print and digital content, giving it a classic and elegant appearance. However, the newspaper also utilizes fonts like Helvetica and Georgia for specific purposes.

What’s The Name Of The Font Used By The New York Times?

The New York Times uses a font called “Cheltenham.” Cheltenham is a timeless serif typeface that embodies sophistication and professionalism. However, review the licensing restrictions for the specific version of Cheltenham you intend to use. If you plan to use it for commercial purposes, it’s advisable to seek legal advice.

Who Designed The Font For The New York Times?

The New York Times uses a font called “Cheltenham.” It was designed primarily for advertising by typeface designer Bertram Grosvenor Goodhue in the late 19th century. However, it gained popularity and became a distinctive font for newspaper headlines associated with The New York Times.

Is New York Times Font Available On Mac OS?

You can download and install the New York Times font “Cheltenham” on Mac OS because it is not a default font. However, it’s important to note that the New York Times may use other fonts besides Cheltenham for different sections or purposes.

David Egee

David Egee, the visionary Founder of FontSaga, is renowned for his font expertise and mentorship in online communities. With over 12 years of formal font review experience and study of 400+ fonts, David blends reviews with educational content and scripting skills. Armed with a Bachelor’s Degree in Graphic Design and a Master’s in Typography and Type Design from California State University, David’s journey from freelance lettering artist to font Specialist and then the FontSaga’s inception reflects his commitment to typography excellence.

In the context of font reviews, David specializes in creative typography for logo design and lettering. He aims to provide a diverse range of content and resources to cater to a broad audience. His passion for typography shines through in every aspect of FontSaga, inspiring creativity and fostering a deeper appreciation for the art of lettering and calligraphy.

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