The Ultimate Guide To The New York Times Font Name For Your Design

The New York Times font is one of the most recognizable fonts in the world. It has a rich history and has evolved to become what it is today. If you are a designer or a typography enthusiast, then you know how important it is to choose the right font for your design.

Here, we will explore everything there is to know about the New York Times font name – from its history and evolution to the top 7 font names that designers should know. We will also discuss how to use the font in your design and what makes it unique. We will guide you on avoiding common mistakes while choosing the New York Times font so that your design stands out from the crowd.

New York Times Font Name

The Evolution Of The New York Times Font

The New York Times font has evolved, adapting to changing design trends while maintaining its iconic look. Several redesigns have been implemented to enhance legibility and readability, especially on digital platforms.

Technological advancements have influenced the font’s design and characteristics, ensuring it caters to the diverse readership of the newspaper. As technology progresses, the New York Times font continues to evolve, reflecting the ever-changing typography landscape.

Top 7 New York Times Font Names For Designer

Top 7 New York Times Font Names For Designer

When typography the New York Times is famous for its clean and timeless fonts. These fonts have become synonymous with the newspaper’s authoritative and trustworthy reputation, making them a valuable asset for any designer looking to create a professional and polished look. Here are the top 7 New York Times font names that every designer should know:


Cheltenham is a classic serif font famous for its elegance and sophistication. Its unique letterforms make it a popular choice for headlines and logos, adding a touch of refinement to any design. Often handy in high-end magazines and luxury brand identities, Cheltenham’s versatility allows it to be paired with serif and sans-serif fonts.

Franklin Gothic

Franklin Gothic is a versatile sans-serif font popular for its modern and bold appearance. With clean lines and a strong presence, it is suitable for headlines and graphic elements. Often used in advertising, posters, and branding projects, this font conveys a contemporary and retro aesthetic. Its large x-height ensures legibility even at smaller font sizes.

Century Schoolbook

Century Schoolbook

Century Schoolbook is a reliable serif font popular for its traditional and timeless look. Its classic letterforms are favoured for body text and long-form content due to their popularity. This font’s high legibility and readability make it suitable for print and digital media. Thanks to its balanced proportions and clear letterforms that contribute to a comfortable reading experience, Century Schoolbook is commonly handy in books, newspapers, and educational materials.


Helvetica is a clean and versatile sans-serif font known for its neutrality. Its simple yet impactful design makes it suitable for various applications. With its widespread availability and extensive character set, Helvetica can be handy in signage, corporate branding, and user interfaces. Its legibility and timeless design have made it a staple in graphic design.

Times New Roman

People admire Times New Roman’s legibility and elegance, as it is a popular serif font.  Its moderate stroke contrast and classic letterforms offer a comfortable reading experience. This versatile font finds its place in academic papers, books, and formal documents due to its rich history and association with reputable publications. Designers appreciate its reliability and choose it for various design projects.


Gotham, a sans-serif font created by Tobias Frere-Jones for The New York Times in 2000, has gained popularity among designers and is widely handy in branding and advertising campaigns. Its clean and modern design adds versatility to various design applications with its different weights, styles, and widths. While Gotham is not free, some alternatives replicate its style for commercial use.



Utopia, the font utilized by The New York Times print edition, was created in 1989 by Robert Slimbach, taking inspiration from Renaissance-era typefaces. This serif font offers exceptional legibility and readability, making it ideal for extensive reading like articles and books.

With various weights and styles, Utopia can be employed for headings, subheadings, and body text, catering to different design requirements. Its association with The New York Times lends a sense of prestige, authority, and trust.

How To Use The New York Times Font In Your Design

Using the New York Times font in your design can add a touch of elegance and sophistication. Following these tips, you can effectively utilize the New York Times font in your designs and achieve a polished and professional look. Here are some tips for effectively incorporating this iconic font into your design:

  1. Choose the right weight: The New York Times font has various weights, such as regular, bold, and italic. Consider the overall aesthetic of your design and select the appropriate weight that complements your message.
  2. Use appropriate spacing: Pay attention to the spacing between letters and lines to ensure readability. The New York Times font is popular for its clean and balanced appearance, so be mindful of maintaining consistent spacing throughout your design.
  3. Pair with complementary fonts: While the New York Times font can make a statement independently, it can also work well with other fonts. Experiment with different combinations to find a complementary font that enhances your design.
  4. Maintain consistency: If you choose to use the New York Times font in multiple sections of your design, ensure consistency in size, alignment, and usage. This will create a cohesive look and help reinforce your brand identity.

What Makes The New York Times Font Unique?

The New York Times font, “Cheltenham,” is popular for its unique and distinctive characteristics. Designed by Bertram Goodhue and Ingalls Kimball in the late 19th century, Cheltenham features a classic serif style with elegant curves and clean lines. Its balance of readability and sophistication sets it apart from other fonts.

The slightly condensed letterforms make it easy to read in small sizes while maintaining elegance and authority. Cheltenham has become synonymous with The New York Times and is recognized worldwide as a symbol of journalistic excellence. Its timeless appeal continues to make it a popular choice for designers and typographers.

Avoid Common Mistakes While Choosing The New York Times Font.

Avoid Common Mistakes While Choosing The New York Times Font.

When choosing the right font for your project, it’s important to avoid common mistakes that hinder readability and overall design. By following these tips and avoiding common mistakes in font selection, you can find a suitable alternative to the New York Times font that enhances the visual appeal of your project while maintaining readability for your audience. When looking for a font similar to the New York Times font, keep these tips in mind:

  • Prioritize readability: The New York Times font is popular for its clean lines and legibility. Ensure the font you choose has a similar level of readability, avoiding overly decorative or hard-to-read fonts.
  • Consider your audience: Consider who will read your content and choose a font that aligns with their preferences and expectations. A font that works well for a younger audience may not be as suitable for an older demographic.
  • Test different sizes: Fonts can look different at various sizes, so test your chosen font at different sizes to ensure it remains clear and easy to read.
  • Pay attention to spacing: Proper spacing between letters and lines is crucial for maintaining readability. Avoid fonts with overly tight or loose spacing, as this can make the text difficult to read.
  • Stick with tradition: If you want a font similar to the New York Times font, consider using serif fonts, often associated with traditional newspaper typography. However, don’t be afraid to explore other options while maintaining legibility.


The New York Times font name has evolved over the years and has become synonymous with quality journalism and elegant design. Designers have many options when using the New York Times font in their projects. From classic choices like Cheltenham and Times New Roman to modern favourites like Gotham and Franklin Gothic, there is a font for every design style.

However, using the New York Times font wisely and avoiding common mistakes is important. Remember that typography plays a crucial role in conveying your message effectively. So, choose the font that aligns with your design goals and creates a cohesive visual identity.

Frequently Asked Questions

1.Can The New York Times Font Be Publicly Used?

Ans: The New York Times font is proprietary and requires permission from the newspaper to be handy publicly. However, there are alternative fonts that have a similar aesthetic. Respecting copyright laws and checking the licensing agreement before using any font for commercial purposes is crucial.

2.What Font Size Is The New York Times?

Ans: The New York Times uses various font sizes depending on the section and content. A font size of 9-10 points is typically handy for the main body text. Headlines and subheadings may use larger font sizes, ranging from 72 points or higher. The specific font style The New York Times uses is “Cheltenham.

3.Does The New York Times Use Georgia Font?

Ans: No, the New York Times does not use the Georgia font. The newspaper has its custom font called “NYT Cheltenham” for headlines and “Arial” for body text. The newspaper specifically designed NYT Cheltenham in 2003. When choosing a font for a design project, consider its purpose and target audience.

4.What Font Does The New York Times Use In Its Headings?

Ans: The New York Times uses a custom font called “NYT Cheltenham” for its headings. The designers specifically designed this serif font for The New York Times in the 1970s. For body text, The New York Times utilizes a custom font version known as “Mercury Text.” Both fonts are optimized for readability and legibility in print and digital formats.

5.Who Designed The Font For The New York Times?

Ans: The font handy by The New York Times, popular as “Cheltenham,” was designed by Bertram Goodhue and Ingalls Kimball in 1896. Over the years, it has been modified to adapt to changing printing technologies. Today, the digital version of Cheltenham is called “CheltPress.”

David Egee

David Egee, the visionary Founder of FontSaga, is renowned for his font expertise and mentorship in online communities. With over 12 years of formal font review experience and study of 400+ fonts, David blends reviews with educational content and scripting skills. Armed with a Bachelor’s Degree in Graphic Design and a Master’s in Typography and Type Design from California State University, David’s journey from freelance lettering artist to font Specialist and then the FontSaga’s inception reflects his commitment to typography excellence.

In the context of font reviews, David specializes in creative typography for logo design and lettering. He aims to provide a diverse range of content and resources to cater to a broad audience. His passion for typography shines through in every aspect of FontSaga, inspiring creativity and fostering a deeper appreciation for the art of lettering and calligraphy.

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